In Japan, the topic "Twitter Gone" started trending, with users joking that Twitter's new name will resemble that of a local rock band, X Japan. But he's been vague about how it will fit in with his sprawling business empire, ranging from the electric car giant Tesla Inc. to Space Exploration Technologies Corp. Musk also owns the domain "X.com" — the name of the online payments company he started and eventually merged with PayPal.

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